Thursday, March 18, 2010

Using the Internet for Advertising

With all the election hype going around, names like Manny Villar, Noynoy Aquino, Erap Estrada and lots more can be heard everywhere. They are mostly seen in their TV ads, Villar with his very famous jingle, Noynoy with various artists. After a month of the official campaign period, these presidentiables have already exhausted more than half of their allotted TV advertisements time, both of them nearing 80 minutes out of a total of 120 minutes per TV station.

Aside from the television, the people aspiring for the highest position in our country has also started to use the internet for advertising. Manny Villar and Noynoy Aquino have their own fan pages in Facebook and they have also accounts in other social networking sites such as Friendster. When I was sitting in one of the Art Stud classes wherein art in elections was being discussed, a student shared about how AIT was hosting a party and has asked Senator Manny Villar to sponsor. Villar was willing to sponsor as long as they will be allowed to set up a booth wherein every guest has to log in to Facebook and click on the 'Be a Fan' button in Manny Villar's page. When I heard about this, I was thinking that indeed, if people saw how many fans he has, their perception about him will change and they might vote for him instead, seeing that his popularity is increasing. However, I think that what Senator Villar did was in fact, manipulating the people into believing something that's not a hundred percent true. Well after all, I guess that's what advertising is all about! Too bad that now, they're also invading the net.

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