Using the Internet for Advertising

With all the election hype going around, names like Manny Villar, Noynoy Aquino, Erap Estrada and lots more can be heard everywhere. They are mostly seen in their TV ads, Villar with his very famous jingle, Noynoy with various artists. After a month of the official campaign period, these presidentiables have already exhausted more than half of their allotted TV advertisements time, both of them nearing 80 minutes out of a total of 120 minutes per TV station.

Aside from the television, the people aspiring for the highest position in our country has also started to use the internet for advertising. Manny Villar and Noynoy Aquino have their own fan pages in Facebook and they have also accounts in other social networking sites such as Friendster. When I was sitting in one of the Art Stud classes wherein art in elections was being discussed, a student shared about how AIT was hosting a party and has asked Senator Manny Villar to sponsor. Villar was willing to sponsor as long as they will be allowed to set up a booth wherein every guest has to log in to Facebook and click on the 'Be a Fan' button in Manny Villar's page. When I heard about this, I was thinking that indeed, if people saw how many fans he has, their perception about him will change and they might vote for him instead, seeing that his popularity is increasing. However, I think that what Senator Villar did was in fact, manipulating the people into believing something that's not a hundred percent true. Well after all, I guess that's what advertising is all about! Too bad that now, they're also invading the net.

March 6, 2010

Last March 5 was one hell of a night. First, there was the JPIA Culminating Night which was held in Metrobar, West Avenue. Aside from that, there was the Economics Society adhoc, Tranced, which I attended with friends.

So on March 6, I had to wake up really early for my 9am class. When I got up, I really had this weird feeling, my head was sort of spinning and I just felt like I was floating. I felt like trash and went to school looking like trash. x_x I got there just in time but was really sleepy. I got a few tidbits of the lessons tackled but most of the session was just a blur to me. I remember something about enterprise applications, how they are tailored to suit the needs of specific companies. I think I remember this because some applications take so long to implement, with some even taking years. I think this is one of the main reasons why implementing such applications produce negative results. For example, if a specific application takes more than a year to implement, a lot can happen within that span of time. The company may incur a lot of expenses but revenues stay the same since the program is not yet fully implemented and therefore cannot be used yet. But of course, if successful, I do recognize that such applications can yield results that will increase profitability greatly. I know for a fact that accounting programs make it easier to account for all the operations of the company with regards to money. They reduce the amount of personnel needed and makes things more convenient for the accountants as well. Since programs like excel are so generic and cannot accommodate all that is needed for accounting, it is indeed better to have a customized application that is fitted for accounting purposes only.

Aside from this, I remember a video or application being showed regarding applications that make things easier for the consumer. For example, returning merchandise or ordering them. I remember how transactions over the internet were discussed. Indeed, if everything was made easy for the consumer, they would patronize such products more.

This is all I can remember x_o I'm sorry sir. LOL! I will make sure that I will remember things more next time. HAHA! But I learned a lot in last time's session, I just can't remember what they are. Perhaps, refresh my memory? :D